Why should you?
Wool to Wardrobe
Pioneering apparel made with wool grown sustainably on our own farm.
Story Of The Stag Shirt
Long button-down woollen overshirts known as ‘Stag Shirts’ became popular with early wilderness pioneers and were considered essential equipment for exploring the wilds.
These rugged and functional overshirts offered warmth, protection and breathability whether hiking, hunting or sitting by the campfire. They were the original performance clothing.
Our company takes its name from Herne, the antlered wild huntsman and keeper of the forest. We believe that to be truly at one with nature, just like Herne, outdoor clothing should be natural and sustainable.
Inspired by the performance and the durability of the original Stag Shirts Herne wants to equip the next generation of spirited adventurers with functional clothing made with purpose and integrity. Managing the process from Wool to Wardrobe means we can create a net positive chain of creation.