About
Our company takes its name from Herne, the antlered wild huntsman and keeper of the forest. We believe that to be truly at one with nature, just like Herne, outdoor clothing should be natural and sustainable.
Our Story
Founded by Ed Magor in 2016 Herne’s vision is to make the finest single source wool outdoor clothing. Products that combine performance and style. Products that have a sense of purpose and a deep connection to the land.
Born from a love of the outdoors and field sports a chance read of ‘Wilderness Hunting & Wildcraft’ written in the 1920s inspired Ed to investigate the woollen clothes of the pioneers of the American West. At the time woollen Stag Shirts were considered the most fundamental piece of outdoor clothing, a must for every adventure and hunt. As we become increasingly aware of the damage we are doing to the natural environment and the harmful effects of synthetic fibres in the ecosystem a return to woollen outdoor clothing seems nothing short of essential.
Living Wild
Herne is proud to have worked with some of the finest tailors, family woollen mills, small manufacturers and craftsmen to build clothes that combine a sense of purpose, performance and a touch of day to day style. Working with individuals that we believe embody the spirit of living wild, we have crafted and tested each piece to enable the wearer to truly Live Wild.