In Wool We Trust
We believe wool is the ultimate performance fibre. Crafted by evolution rather than in a laboratory wool has high thermoregulatory performance, a long wear life and low care requirements. It is 100% natural, grown with just a simple blend of water, air, sunshine and grass. At the end of our wool clothes useable life they are biodegradable and once decomposed can even be spread on our fields to provide for future generations of sheep.
Thermoregulatory
Whether hiking, hunting or resting in camp staying the right temperature in the wild can be a challenge. In contrast to modern synthetic fibres Merino wool is an active fibre that reacts to changes in body temperature.
Merino sheep are bred and have adapted to survive hot summers and freezing winters. The 3D wavelike crimp of Merino fibres trap air within the wool, which release heat when the fibres are hot and traps warm air in the cold, buffering the wearer from the external environment. Helping you to stay warm when it’s cold and cool when it’s hot.
Hydroscopic
Wool can absorb 35% of its weight before feeling wet making it the perfect fabric to make outdoor clothing from. Wool is hydroscopic meaning it can absorb water from its surrounding environment far more effectively than synthetic fabrics, desorbing into the atmosphere. Able to withstand sudden rain showers but also wick moisture away from the body preventing post exercise chills associated with wet clothes.
Soft on Skin
Our sheep produce very fine wool that is luxuriously soft next to the skin. As Merino wool is much finer quality than other wools the wool fibres bend and flex when they come in contact with the skin, this prevents any irritation associated with other wool or synthetic fibres and provides softness and comfort. This characteristic is further enhanced through the specialist piling and raising techniques our fabrics go through during their manufacture. We use this on the internal side of our jackets creating a truly super soft feel for wearer and enhancing the thermoregulatory ability of the fabric.
Easy Care
Through it’s anti-microbial properties Merino wool is naturally odour resistant, meaning all you need to do to look after our shirts is to think of them like a sheep and provide plenty of fresh air to keep them smelling sweet! Merino fibres naturally trap and naturally absorb odour particles, reducing build up and therefore scent.
Perfect for long strenuous trips in the mountains or life on the farm, this ease of care also helps the environment by requiring less washing.
Sequestration of Carbon
With rapidly changing weather patterns and climates the effect of carbon emissions in the modern world cannot be underestimated.
Made of up to 50% organic carbon Wool is a naturally grown fibre derived from the digestion of plant material by sheep. Our wool is grown on extensive pasture systems where the diet is dominated by grasses and natural herbs. These plants capture carbon from the atmosphere and convert it into organic compounds through photosynthesis. This means that most of the carbon in our wool has been removed from the atmosphere in the last year as part of a natural, renewable system. The pastures our flocks graze also sequester carbon themselves and the improvements they bring to soil structure further increases the amount of carbon is locked into the earth, feeding soil biology.