Journal

Herne Fabric

The next step in our Wool to Wardrobe journey of producing truly sustainable outdoor clothing. We ventured north to one of the oldest family wool mills in Yorkshire. The traditional home of the wool industry in Great Britain, Yorkshire contains  some fantastic mills and centuries of experience. Since our initial concept of the modern Stag […]

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joe
28 August 2018

Summer Drought and Climate Change

This summer England has experienced one of the driest periods in living memory, with no meaningful rain in almost three months. Satellite pictures show what is usually a ‘green and pleasant land’ reduced to a brown, scorched earth. Our farm and the Herne Fine Wool Flock have not been immune to this heat wave. Whilst […]

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joe
16 August 2018

Harvest

The dry summer brought an early harvest this year. With 60hectares of winter wheat growing on the farm we were pleased to get harvesting. Conditions were excellent with dry wheat and the unusually long dry weather meaning that there was not the usual rush to finish combining before the next rain shower arrived. The only depressing […]

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joe
25 July 2018

Winter Forage

The sun maybe shining but on the farm we’ve been securing the winter forage for our flock. Our grass fields have ben cut, wilted, raked and baled for winter forage. Shearing the flock’s wool at its finest in the midst of winter means that we have to house the sheep from early January to the […]

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joe
8 June 2018

Hunting Deities

In keeping with our namesake Herne, the mythological wild huntsman and keeper of the forest, each of our Stag Shirts will be named after wild hunting deities. Linking back to a past when respect was had and paid to the forests and mountains that provided meat and sport. Our Woden Stag Shirt will form part […]

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joe
4 June 2018

Attention To Detail

It’s the attention to detail that is key in achieving the wilderness functionality of our Stag Shirts. Button size for easy handling with cold fingers. Super soft merino trims against the neck and wrists. High, self standing collars to keep the weather out. Weather baffles to stop the wind whistling into the front of the […]

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joe
1 June 2018

Understated Style

At Herne we’re not one for flashy bright logos, our ethos is one of understated modern style, combined with trues wilderness functionality, a design style that allows our Stag Shirts to perform in all of the activities a modern outdoorsman may undertake, hunting, gathering or simply observing wildlife, hidden from sight. Our approach called for […]

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joe
23 May 2018

Hot Weather? No Problem!

England seems to have jumped from a cold, wet and often snow filled weather to full blown summer in a single step. Even the Oak tress, traditionally some of the last to come into leaf are out in full and with the temperature gauge rising, many of us fair English folk have had to spend […]

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joe
20 May 2018

Designed to Last in the Wilderness

One of the original 1920’s pioneers of the western USA frontier lands described the Stag Shirt as the most fundamental piece of wilderness clothing. A piece of clothing that not only kept you warm when inactive and cool when scaling the highest peaks, but was also durable and functional for the myriad of activities wilderness […]

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joe
17 May 2018